Social Media: An Opportunity Not Time Waste
How to build a personal brand, business, or find the next job on social media
Do you know how big social media is? do you know it can make you a millionaire? do you know you have access to nearly 60% of heads of the earth?
may or may not be. but today you are going to see surprising things about social media. you will know how to turn a time pass tool into an income Source. so let’s start.
Social Media: An Introduction
every social media platform essentially connects people and allows them to create/share content. eg. Facebook, Instagram, Youtube, Linkedin, etc. here is the List of social media apps according to their timeline.
How big social media is?
let’s take a quick look at the below statics
so now you understand that you have access to every person around every corner of the world. everybody is using Social media for building online networks and entertainment.
well said that “Lead people with what they want”
on social media, you can build your brand, business, blog, startup or you can become the next Star celebrity, and also you can find new job roles on social media and in the field of social media.
let us look at opportunities in Social media.
Job Opportunities in Social Media
do you know that In 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes.
so you can predict how many opportunities are in the social media space.
However, I will discuss this in my next post because in this post I will be discussing only building personal brands and businesses using Social media as business opportunities are much much bigger than social media.
so follow me on Medium, Instagram, Twitter, or Linkedin
building a personal brand on social media
Social media empowered us to show our talent and build a personal brand so easily. now everybody can become a celebrity by own using Youtube, Tiktok, or Instagram. also you can sell products using social media.
do you know 32,300 people on youtube have more than 1 million subscribers?, 45.64% of Instagram users have between 1,000–10,000 followers, in TikTok 8.5% of users have more than 10,000 followers. In this, you could be next.
Here, is a 7 step guide to building a personal brand on Social media.
- find Your niche
- choose a platform
- Value creation
- Make a content creation Strategy& let’s create
- Checklist testing
- Market it
- Measure &Improve impact
Step 1- Find your Niche
ask some questions to yourself
- what I know
- what I like
- what people want
answer these questions and you will find what value you can add to the other's lives.
Step 2- Choose a platform
according to your niche choose the right platform. why? Because one size doesn’t fit all.
eg. Instagram for photographers, twitch for gamers(Youtube also), Linkedin for consultants, Youtube for bloggers, bhence for designers, etc.
Step 3-Value creation
“There are currently over 50 million creators on Youtube, Instagram, Twitch, TikTok, and other social media platforms. Two million of them are full-time, and they earn six-figure salaries by creating content daily or weekly.”
so there is a lot of competition. so, building a good brand requires doing something different. ask these questions to yourself
- Why should people view my content when there is a lot of similar content already available?
- what extra value I will be adding to them than my competitors.
and so on….
According to Newton’s law, “people value those who value them”
so Now make a checklist using your answers, we will use it later to confirm that everything is going in the planned way. VERY IMPORTANT
Step 4- Make a content creation Strategy& let’s create
“Strategy and planning give you direction” and directionless people reach nowhere.
according to your value creation plan, create a content strategy that will answer questions about posting frequency, engagement, editing strategy, etc.
and Hurray! it’s time to start developing content.
Step 5- Checklist testing
it is time to check whether your content follows your checklist guidelines or not. ⚠️Warning:- be hardcore honest here!
if there is a green signal🟢, then Move ahead or go back. remember “Hard work pays off”
Step 6- Market it
“Marketing is the art of selling.” And only a few know it. Nikola Tesla died in poverty because he knew science, not art, whereas Edison did not die poor. After all, he knew this art as well.
use social all social media platforms to market and engage your audience with you. market yourself like this so that they want to spend more time on things related to you. keep them surfing in your Twitter discussions, Instagram posts, live streams, etc.
focus on engaging instead of promoting to build long term relationships with customers and creadibility.
Step-7 Measure impact&Improve
Use multiple data analytics tools to Measure the Impact you created on your audience. take some surveys, feedback, and technical tools to help you with this.
You can check engagement ratio, concentration span, traffic source, Marketing platform effectiveness, etc.
finally analyzing feedback, Surveys, and Technical tools look at what I did well and what can I improve. always build, better, Next
If you liked this and want a detailed explanation, let me know on Instagram, Twitter, or comment below. don’t forget to clap and follow on Medium.
building business Using social media
The article is getting too long. So I’ll write it in another post. Trust me, this post will be so amazing. so please follow me on Instagram, Twitter, Linkedin or follow me on Medium.
This is my first post so please don’t forget to review it in the comments. Follow me if you like.
